Small Businesses throughout Longview, TX
Retailers have something to celebrate following robust post-Thanksgiving sales. Consumers spent a total $59.1 billion over the weekend, a 13 percent increase over last year, according to the National Retail Federation.
American Express created Small Business Saturday in 2010 with the concept of: If you build it, they will come. This year, to encourage consumers to shop locally (and, ostensibly, to improve its image in the small-business community), AmEx offered 100,000 card members a $25 credit for shopping locally. This year, about 500,000 small businesses around the country participated in the event, which attracted some 100 million consumers; the National Federation of Independent Businesses reported that 67% of consumers planned to shop small. Small businesses cannot compete with big-box stores’ big sales on Black Friday, so many hope to use Small Business Saturday to get a piece of the action during the biggest shopping weekend of the year.
Small Business Saturday is the most important shopping day of the season for 36% of independent retailers, according to the National Federation of Independent Businesses.
Sales and Coupons
Only 24% say that day is Black Friday.
Locally, several small businesses had sales on Small Business Saturday. Morgan Abbigail had sale tents set up with tons of merchandise under $30 and up to 90% off on previous season’s merchandise and door buster specials.
Hurwitz offered a FREE Citizens Of Humanity T-shirt when you purchase a pair of Citizens Of Humanity Jeans While supplies last! Bluejean baby had a Cyber Monday Sale with a special promotion code to be used online.
Gallery of Lights offered a storewide sale on Friday and Saturday only…. 15% off Patio Furniture, BOGO Lamp sale buy one get one for $1, and 20% all other merchandise.
How did your business do on 2012 Small Business Saturday?
